How Will You Live A Long
And Healthy Life?

Hi, my name is Nitzan, an entrepreneur and physician from Tel Aviv, and I want to share with you the personal journey that led me to establish Lonjourney.

After 5 meaningful years as a soldier and officer in the Israeli Intelligence Corps, I wanted to continue contributing to society on a broad scale. I turned to studying philosophy, economics, and political science at the Hebrew University and worked at the Ministry of Finance, aspiring to promote positive change through the public sector.

During my studies, I was exposed to the exciting insights of thinker Yuval Noah Harari. It became clear to me that the most significant challenge facing humanity is extending life expectancy and improving quality of life - a field known as Longevity. At that moment, I realized that if I wanted to contribute to humanity in the best way possible, I had to focus on medicine.

I decided to leave the Ministry of Finance and turned to studying medicine in Tel Aviv while working at a leading cyber company. For 4 years, I dedicated my mornings to clinical rotations in hospitals and my afternoons to business development and operations management in the cyber world.

It was this combination that exposed me to the fundamental gap between innovative technologies in the high-tech industry and the outdated infrastructures and cumbersome processes in the healthcare system. I realized that in order to fulfill the vision of Longevity, it is imperative to connect traditional medicine with groundbreaking technologies.

At the same time, I experienced firsthand the challenges involved in finding a personal solution to health problems. For years, I suffered from exhausting physical and mental symptoms, but doctors treated them only as symptoms of anxiety. I was forced to embark on an independent journey and thoroughly investigate my medical condition.

Eventually, with the help of a continuous monitoring device, I discovered that I suffer from sharp drops in blood sugar. I conducted nutritional experiments and various treatments on myself until I reached balance and a significant improvement in my quality of life. This personal process taught me how important personalized medicine is, taking into account the specific needs of each patient.

The vision of Lonjourney grew out of the understandings and insights I gained on my life's journey. Together with my partner, Dr. David Dvir, we established a clinic that brings innovative solutions to extend life expectancy and improve patients' health by applying the principles of precise, personalized, and preventive medicine. We combine innovative technologies such as artificial intelligence with a deep understanding of the medical and personal needs of each patient.

Our commitment at Lonjourney is to accompany each and every one of you on your personal journey towards optimal health and improved quality of life. We invite you to get to know our unique medical approach, which relies on extensive clinical experience alongside the most advanced technologies in the field of Longevity.

I will be happy to answer any questions and tell you more about our fascinating journey at Lonjourney. Together we can break the boundaries of traditional medicine and lead you to a healthy, fulfilling, and long life.

Personal Journey: A New Health Paradigm for a New Era

As a seasoned family physician, I witnessed firsthand the limitations of the healthcare system in treating chronic illness and functional decline in the later stages of life. The frustration I felt led me on a constant search for more effective ways to help my patients. This journey included in-depth research in diverse fields such as nutrition, physical activity, sleep, stress management, health system management, and the integration of advanced technologies in treatment.

Even as a medical student at Tel Aviv University, I realized that the healthcare system was not optimally equipped to deal with chronic illness. I chose to specialize in family medicine out of a desire to provide patients with comprehensive and thorough care while establishing a continuous personal connection. However, I quickly discovered that even as a family physician, I lacked the necessary tools: time, access to new developments, and in-depth knowledge in areas such as nutrition, physical activity, stress, and sleep.

To deepen my understanding, I studied nutrition at Tel Aviv University for two years and independently expanded my knowledge in additional fields. Pursuing a master's degree in public health with a focus on management opened a window into the world of health system management. Various management roles, including regional medical management, management of a rehabilitation hospital, and management of the primary care division at Meuhedet Health Services, provided me with extensive practical experience and exposed me to a wide range of challenges in the field of health.

The COVID-19 pandemic was a significant turning point. I saw firsthand how the combination of advanced technologies and efficient teamwork could prevent the collapse of the healthcare system and enable effective treatment of thousands of patients in their homes. Managing Meuhedet Health Services' response to the pandemic highlighted the importance of innovation, flexibility, and the judicious use of technology.

After the pandemic, I left my position at Meuhedet Health Services and joined the 8400 group, where I met entrepreneurs, researchers, and investors. After a short training period, I co-founded Lonjourney with Nitzan.

Lonjourney aims to promote patients' health in a precise and personalized manner, utilizing advanced technologies and continuous support. My personal journey gave birth to a vision: a world where every person can live a healthy and fulfilling life for an extended period. Lonjourney works to realize this vision through innovative and personalized solutions, in close collaboration with a skilled medical team.